Setup a Lead Generating Machine With Facebook Ads

Explode your online business with laser targeted Ads with strategic retargeting!

Why And How of Facebook Ads

Facebook has 2.93 billion monthly active users. This mammoth number provides great opportunity to reach your target audience, no matter what your niche is. Of course, certain niches are not allowed to advertise on the platform and there are some that have to adhere to strict compliance policies.

The advertising platform of FB provides, perhaps, the most elaborate and effective targeting options. While this presents an array of options to reach your audience, it could also become overwhelming and hard to monitor, measure and optimize your campaigns. We watch all campaigns on a daily basis, extract data to our in-house computational spreadsheets and look for strategic opportunities to further optimize the campaigns to deliver the best value to our clients.

Facebook users don't go on the platform to click on advertisement. With the FB feed getting more and more cluttered with sponsored posts, it's easy for users to develop ad-blindness and just scroll through the ads until they see something that whets their curiosity. We constantly brainstorm to come up with multiple creatives and ad copy to increase click-through rates.


FB ads should never ask for a medium to high ticket sale - it should instead send visitors to the top of a funnel in the form of a Lead Magnet. This could potentially be a self-funding campaign (low priced lead magnet that pays for the ad costs.)

Want to know more?

If you are not reaching your business goals with your current campaigns, get in touch with us for a free strategic draft presentation.

How Will We At MonkDirect Help You with your Facebook Ads

There are a few key metrics that drive our strategy - ROAS, CPC, CPI, CTR and ROI. No cute creative is meaningful without the maximum possible ROI. So we don't care about vanity metrics like likes and views but go with hard data to maximize ROI. Everything is driven by numbers and we work constantly to optimize the results.

We work with you on the following:

  • Objectives & Strategy
  • Customer Avatar
  • Targeting (Geo Location, interests and other demographic details)
  • Creative
  • Ad Copy
  • Retargeting
  • Split Testing
  • Optimizing